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About us


If you have come to our website while looking for edible images then you can stop looking and relax, you are in the best place. Read on...

CustomIcing is dedicated to creating and producing premium quality edible images for decorating cakes, cookies and desserts. Since 2008 CustomIcing has been at the forefront of edible imagery in Australia offering the widest range of icing and wafer edible images. This experience with the superior service and fast, reliable delivery makes Custom Icing the leader in the field.

There are hundreds of happy customer testimonials on the Custom Icing website and facebook page, a reputation to be proud of and eagerly maintained.


CustomIcing is a proprietary limited company and has grown to be the proud supplier to over 12,000 clients Australia wide. The broad demographic CustomIcing services is from home bakers making their family birthday cakes through to professional pastry chefs in 5 star restaurants and hotels. Each and every edible image CustomIcing creates is just as important as the next, regardless of who it is being made for.  We are grateful and thankful for each and every order we receive each day. 

Owned and operated by Michelle Bailey.

A married mother of 2 who tries her best to not reply with "Ah, busy" whenever someone asks her how she is. Like many small businesses, Custom Icing was started in an effort to be able to work from home after having children. Over the years this has been achieved and now Custom Icing is looking to expand.

On a more personal note, Michelle is what you would refer to as a 'people person'. In her previous life before children, she was an Optometrist Assistant helping patients choose glasses and lenses for their prescription requirements.
Michelle loved her job and thoroughly enjoyed working with people in this capacity. It was not uncommon for Michelle to have a queue of patients waiting for her, as they preferred to wait for her instead of the see other staff. This one example of and testament to the high level of customer service Michelle provides.
Always happy to assist where she can and welcomes clients to call or email for assistance or guidance in creating exactly what they require in edible images for their cake masterpiece. Michelle is a generous and passionate supporter of World Vision. She sponsors a child in Nicaragua and supports Linking Hands, World Vision's Australian Indigenous program. It is Michelle's plan to soon be able to expand CustomIcing and sponsor more children. Being her own boss is one of Michelle's greatest achievements and she has lots of big ideas and plans for the future. 
Thank you for visiting CustomIcing and reading about who we are.
Please contact us if with any enquiries you may have.


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