About us

Since 2008 Custom Icing has been dedicated to creating premium quality edible images for decorating cakes, cookies and desserts. We apply any image or design you provide us onto icing or wafer.

We cater for everyone, from mums and dads organising children’s birthday parties or gatherings for families and friends, right through to corporate orders, bakeries, caterers, pastry chefs, high end hotels and other food industry artisans.

With our careful eye for detail, we produce everything in-house to guarantee a premium product.

All of our products are completely vegan, palm oil free and kosher. They contain no known allergens as they’re free from gluten, nuts, dairy and egg.

From our origins as a Melbourne-based start-up in 2008, we made a tree-change to country New South Wales in 2018 and we are now based in the beautiful little Riverina village called The Rock
See more photos of The Rock here.

We are well-known for our top quality reliable service and fast turnaround, with safe and quick delivery across Australia and worldwide.

And don’t just take our word for it - here’s what some of our clients and customers have to say.  See more reviews here.


When you order from a small business or a family operated business, someone really does do a happy dance with excitement. So here’s a little more about me.

Custom Icing Owner

Custom Icing came about for the same reason as a lot of small businesses - I wanted to be able to work from home and control my hours after having two children.

Since launching in 2008, I have built my company up to be at the forefront of edible imagery in Australia. We create tens of thousands of custom icing edible images every year for customers from all over the country and around the world. Looking back, it has been an amazing journey of business success and personal growth and development far beyond my initial dreams.

Before I started my business, I worked in customer service roles across retail and wholesale sales, and always found my job satisfaction in delighting my clients and customers by going above and beyond their expectations. And while it might sound cliche, I love knowing that every Custom Icing order we dispatch is going to be shared as part of an event or celebration, and it’s going to bring smiles to faces while creating wonderful memories.

As the sole owner and director at Custom Icing, I thoroughly enjoy steering the company and its creative products through each business day and I'm excited by what the future has in store for us. With over a decade of working in this niche industry, I believe I can safely, fairly and enthusiastically call myself an edible imagery expert.

Mb at pc     Custom Icing Business Awards

I believe in giving back as an important and meaningful way to celebrate my success in life and business. Sharing my success that I am so grateful to have achieved brings me so much joy and contentment. The continued growth of Custom Icing has enabled me to extend my benevolent donations to projects through World Vision, both here in Australia through the Australia First Nations Program and overseas through child sponsorship.

Over the years I have seen World Vision programs complete and leave behind lasting improvements in Guatemala and Nicaragua. A program in Mozambique is the latest we're supporting.

Thanks for taking the time to get to know us a little - we look forward to making a custom creation for you soon.

Custom Icing ImagesEdible Image Cake WrapsCustom Edible Printed Wafers